Archive for January, 2006

Sea Soil: A Better Organic Soil for Restoration

Published January 14th, 2006 in Ecosystem Restoration

A small company on Vancouver Island in British Columbia has developed a new soil which not only recycles fish and wood processing waste, but replicates as closely as possible the nutrients found in the forest floor. By combining forest fines and fish fines leftover from processing, and then aging the new soil for an […]

Designing for Sustainability

Published January 7th, 2006 in Sustainable Design

Sustainable Design is the new black in the Design World. We often talk about practicing sustainable design, however we often forget to consider what we are in fact sustaining, or attempting to sustain. In a marketing-zealous world, many projects are now labeled ‘green’ and yet how ‘green’ are they?

Copywriting Principles for Successful Headlines

Published January 7th, 2006 in Copywriting

Since the headline is the first contact your readers have with your message, it must reach out to them. Promise them a benefit.

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