Copywriting at EcoGraphic :: Communication and Design

Archive for the 'Copywriting' Category

The Visual Thesaurus: mapping a pattern language

Published April 2nd, 2006 in Cartography, Copywriting

The Visual Thesaurus is a remarkable dictionary and thesaurus with an intuitive interface. The Visual Thesaurus provides visual thinkers with an exceptional tool for writing, brainstorming and research. The searched word is displayed in the middle of the screen, with related words appearing around it, creating a connected, semantic map. Meanings and definitions are […]

Copywriting Principles for Successful Headlines

Published January 7th, 2006 in Copywriting

Since the headline is the first contact your readers have with your message, it must reach out to them. Promise them a benefit.

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